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ProSea approach

The ProSea approach is based on 7 main principles.  ProSea considers each essential to attaining marine awareness.  Because marine awareness is more than knowledge, raising that awareness and challenging attitudes requires a thorough and participatory approach. 

1. Challenge not accuse

- Respect professionalism of each sector; challenge to improve environmental performance

- Show impacts and role of marine professionals

2. Examine how marine conservation and economic growth can be and are complements

3. Create a (personal) connection with the marine environment

4. Involve on a personal level

- Use workshops and group work to involve individual participants and facilitate processing of information and ideas

5. Create a sense of responsibility

- Indicate consequences of individual choices

- Provide viable solutions to ecological and economic sustainability issues

- Present individuals and companies as potential solutions

6. Stakeholder cooperation, participation and interaction

- Bring stakeholders in contact with one another

- Indicate advantages of cooperation and interaction

- Provide various stakeholder views to enhance ability to cooperate

7. Provide broad, best and most accurate information possible

- Provide interesting, relevant basic ecological background information

- Use information from all stakeholders: commercial organizations, non-profit organizations, scientific institutes and governments

- Cooperate with various stakeholders to provide the most accurate information possible